New Year, New Website? 4 Great Ways to Tell if it’s Time

It’s the start of a new year, and a great time to review your website and see if it’s time for a refresh. We’ll have a look at four key factors to see if your current site has life in it, or is time to start fresh.

Is Your Site Mobile-Friendly and Responsive?

Why It’s Important:

Today, nearly 60% of all web traffic comes from tablets and phones. If your potential customers are using these devices, will the website you have display well on them? Mobile-Friendly and Responsive websites adjust the layout of content so it can display well on any device.

How you can tell if your site is responsive:

Look at your site in a browser window on a desktop computer, then slowly resize the window. Do the site menus and content condense and restructure as the window shrinks? If not, you have a one-size-fits-all site and should consider a redesign.

Does Your Site Have a Clear Call-to-Action?

Why It’s Important:

Most users want to find what they are looking for quickly, and will not waste time or energy digging to find it. You have such a small window of time to capture a user’s attention, and to get them to take action.

How you can tell if you have a clear call-to-action:

The first thing to do is determine what it is you want a user to do when visiting your site. Buy a product? Join an email list? Fill out a contact form? Identity the main goals for your site, then figure out how easy/obvious is it for users to complete the goals. It might be time to redesign if users aren’t able to do what you created the site to do.

Does Your Site Match Your Current Branding and Have Good Design?

Why It’s Important:

Maybe in the last year, you’ve updated your company’s branding? Does your website match what appears in your store or office? It’s important that a website be consistent and mirror your company’s logo, color scheme, typography, imagery and tone. Good design is important for a website to seem relevant and credible to most users. We’ve all seen a hideous websites and how it can reflect on companies.

How to tell if your site is on-brand and looking good:

See if the look-and-feel on your current website matches your branding? Does your site look up-to-date, engaging and attractive?

Is Your Site Ranking on Search Engines?

Why It’s Important:

The best website in the world does no good if no one can find it. Ensuring that you are being found easily online is the number one thing you can do to enhance your online marketing efforts. Good Search Engine Optimization (SEO) practices help Google and other search engines find and index your site well.

How to tell if your site is ranking well:

We’re always happy to provide an SEO Audit, just get in touch. Also, on a computer that you are not logged into, search for your business using generic terms as a user would, for example “Car repair shops near me” or “ Dentists in Shreveport”. If your business doesn’t appear on the first half of the first page, you need SEO help.

Time for a refresh?

If you think it’s time to refresh your website, we can help! We work with our clients to achieve their goals through great web design and digital marketing—it would be out pleasure to help you.

Get in touch with us to learn more about a website from Turbocharged Creative Design and Marketing.